09
Mar
15

Tradition

Back to Tradition

I never bother with sponsor stadium names. Most of the German Bundesliga football (that’s soccer for the American readers) clubs have a long tradition and the names of their stadiums are well known. The name of the above stadium is currently Imtech-Arena, it’s the third name it had since 2001. Who wants to keep up with that?
But here’s the really great thing about this stadium – in July they’ll go back to the traditional name: Volksparkstadium. Well done, HSV.

March 2015, Volksparkstadium, Hamburg

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